Strategic philanthropy, charitable assistance, is the art of providing community service to help promote your name among the general public as someone who cares about the community and not just making a buck. There are many ways to go about it but the important thing is to invest in the community, where your workers come from, with good intentions. By helping others you are setting the example for change. Your customers and workers will see that and their appreciation for your efforts will spell loyalty to your products and services. These days a lot people are buying from companies that are associated with good causes. Its not just about buying products anymore, people want to feel good about themselves by associating themselves with companies that are involved in social change.
Following are some methods for strategic philanthropy: