Internet users are rapidly growing each day. Some people spend more time in front of their computer monitors than you do in front of their TV screens. It is easy to draw assumptions about people who opt to use the Internet often. Statistics show that most of the people who utilize the Internet are usually under 50, fall into a certain income bracket, and are at least somewhat technological savvy. So its no surprise that advertising on the Internet has increased feverishly over the past few years.
Advertising online is still cheaper than television advertisements even though if the internet trend continues as it has, its likely that the Internet will reach more people than televisions do in a couple of years. It doesnt cost a lot to produce online ads either.
Online folks have more money to spend.
You can target the right demographics at the right time by advertising on the right kinds of web sites. You can place ads for comics on video game websites and you have the advantage of knowing the kind of people this ad will most likely reach.
Banners on different websites serve as portals to your company or product website unlike TV where the commercial is aired for thirty seconds and then gone. A website offers all the information a consumer needs to buy your product.
You can buy exactly as many impressions of a banner as you want at a certain website. You dont pay for any extra ones and you can be sure these people read your ad and went on to your website.
Websites can offer you very good tracking numbers instantly, something that regular media finds hard to provide. You know exactly who went to see your website, at what time of the day and what their other tastes are by tracing from which website they clicked on your ad.
Best of all, the ability of make the full transaction is at your fingertips. With the kind of online shopping security that is offered these days, an online ad is simply invaluable, especially if you are selling something. The consumer can actually click on an ad, read about the product and then buy it, all from the same spot, in front of your computer screen.