Marketing:

Honing Your Sales Skills

It is hard to stay sharp in sales. Products are changing constantly and the company keeps making new policies on how to deal with customers and how much control you have over how the sales are made. Every salesman has to be a good actor, not because they are trying to fool the customer, but because they have to forget about their own personal troubles when dealing with customers. They have to put on a new face with every customer, being helpful and courteous. But over time, even these skills become rusty. That’s why you need constant training in the field.

Some tips for developing better sales skills:

• Teach yourself every new emerging technology that concerns the products and services that you sell. Try reading publications from your field and the brochure manufactures sent to retailers to better familiarize them with their new line of products.
• Everyday, set aside some time to call customers that you have recently sold items to. Ask them how they are doing and if the product is working fine. This makes the customer feel good and he will certainly buy from you next time.
• If you are someone who is technically savvy then try to use your expertise to your advantage in this field. But don’t try to bore someone with technical jargon that they are never going to understand. Customers hate this technique and feel like you are talking down to them.
• Last thing to remember is to enjoy yourself. Sales can be hard on people and a little humor is a definite for someone who does this ten hours a day.