There is no doubt that the future of marketing lies with the Internet. In not so distant future, everything will be online. Right now, the best way to market your product is on the Internet. With the skyrocketing price of marketing on television and radio, where the ad space is governed by the length of the show, online marketing is not only cheap but guarantees the amount of people that will see it regardless of the time. With this in mind, many companies are turning to emails instead of using telemarketing or direct mail in.
Emails offer you an opportunity unlike any other that exists in the regular media. People are using the Internet more and more to communicate with each other. Internet users are more likely to read their emails than to open a letter. But unlike the letter, where if the reader is uninterested in that moment he/she can put it away for later reading, an email can be deleted instantaneously if the reader loses interest.
For this reason the subject line of an email is very important in getting the reader to continue reading the rest of the content. You not only need to have the user open the email but also grab his interest. Make the subject sensational but short of making things up. Dont offer them things in the subject that they know to be untrue or unrealistic. Like, "win a car today by just reading this email" or "a million bucks for opening this". People are becoming more and more wary of emails because of the various viruses out there today. You dont need to scare them, only to make them curious enough to read the email.
Once they open the email, it can be just like any other marketing letter. You want to be accurate and simple. Write about your company, your future ventures, and how the products you offer can benefit the reader. Try to be short and to the point because people dont like wasting time reading material they dont want to use.
Your emails should include instructions on how to remove their name from the list, so they dont receive any future emails from you. This is very important and benefits you also as someone who cares about customers. Many people who are not interested in receiving emails and receive emails week after week feel that they are being abused and it creates a negative vibe from them towards your company. Always try to compile the email listing on your own instead of buying it from someone. You usually get lists of people who dont want any emails and you end up being the bad guy.
Carefully used email marketing is the most effective marketing method right now. It not only can reach people you normally wouldnt but it has the ability to generate business right there. They can usually click on URLs from the email and reach your web site for more information. They can also end up buying something that day without doing a lot of work. This feature is liked by many people, especially professionals who dont have a lot of time.
If you are not a professional writer, then hire someone who knows how to write these emails. Its always for the best because the professionals you hire already have experience of what works and what doesnt, and they are able to work accordingly.